Festival dressing - does it get much better than Crochet? See more of this look included this Somedayslovin crocheted knit at: Ally X
Matchy matchy co-ords make the perfect pairing this Summer! SHEIKE
All white everything in my #OOTD Head over to MidCity StyleSpace to see more Ally X
Only 10 more shopping days until Christmas!!
Give the gift of glow this Christmas with a Jurlique gift set.
Don't get it wrong this Christmas! Head to MidCity and use one of our Christmas Gift Finders to find the perfect gift for your family and friends. Plus enter for your chance to WIN 1 of 5 $1,000 MidCity Gift Cards!
When putting together this list, I may or may not have been cheekily shopping for myself!! This list is for all the fashion girls out there that love all things on trend and great quality pieces. Ally X
Braving the rain and doing some Christmas shopping today! I picked up some great pieces using our Gift Finder! There are 3 throughout MidCity to help you find the perfect gift, plus a chance to WIN 1 of 5 $1,000 MidCity Gift Cards. Happy Monday, Ally X
is now available at Forever New
! Check out the bright and beautiful accessories collection in store now at MidCity.
Seduce. It’s clothing for the fashionable, the flirty, the cheeky or just the downright sexy.
I normally find it so hard to buy for my better half at Christmas so I figure if I begin early this year I’ll be able to get some great things! Here’s some awesome things for that special guy in your life! Ally X
I cooked up a yummy protein banana bread today! Perfect snack (and so healthy too). Ally X
Have you shared your peace message yet? Shoot and tag #GIVEPEACE
and share with your friends to receive 15% off your next purchase General Pants Co
I can’t believe Christmas is only 25 days away! Where has this year gone? This next fortnight I am putting together the perfect gift guides for you.
IN A SLIP: Find your comfort zone in street-ready slip ons from Wittner Shoes!
26 November at 2:17pm
SUNDAY RESORT: Poolside just got a little bit more stylish thanks to Witchery
25 November at 11:42am
Summer, let's go! Take a look at our hit list
24 November at 2:17pm
Hey ho, Christmas! Take a peek inside Peter Alexander's Funhouse for stacks of gift ideas
21 November at 10:21am
'This look is a great casual look – yet pulled together because of the greyscale...'
20 November at 1:34pm
Want 20% off all full price items at Smiggle? You got it!
18 November at 1:34pm
SEEING MONO: Tone it down with the New Balance 574's or Adidas ZX Flux, available now at Culture Kings
17 November at 2:03pm
Witchery is turning it up for summer - time to pick!
14 November at 3:09pm
Have you explored the MidCity Style Space blog yet? Catch up with Ally on this week's Uniqlo Australia launch, workouts, recipes and more
13 November at 10:04am
Highlights from this morning's Uniqlo Australia MidCity launch! Drop in right now
13 November at 9:43am
@uniqloau's ambassadors cutting the ribbon to mark the MidCity store's opening! See you in-store
13 November at 9:34am
Japanese drummers helping us welcome @uniqloau to MidCity
13 November at 9:24am
Open for business - see you at 10am @uniqloau
13 November at 8:03am
Today's the day! Uniqlo Australia MidCity officially opens its doors at 10am this morning - swing in early for giveaways and the amazing Japanese drummers!
12 November at 12:56pm
Last night's launch - are you ready to shop tomorrow at the official opening of Uniqlo Australia MidCity?
11 November at 6:32pm
We can see a rainbow...details from tonight's Uniqlo Australia MidCity media launch
11 November at 6:01pm
And we're off for tonight's Uniqlo Australia MidCity media launch!
10 November at 2:02pm
3 more sleeps till MidCity welcomes Uniqlo Australia to the fold! You ready?
07 November at 2:01pm
KEEP IT CLEAN: Industrie has partnered up with Dr Charlie Teo and the Cure Brain Cancer Foundation to bring you the Spirit of Giving Pack this Christmas
06 November at 12:13pm
Save the date! One week to go...
05 November at 4:12pm
It's coming - on a scale of one to 'woo hoo!', how excited are you about Uniqlo Australia MidCity's grand opening next Thursday 13 November?
04 November at 11:21am
We spy celeb Melbourne Cup style! Take a look as they get ready - looking good, Rebecca Judd
03 November at 1:21pm
Ready for Melbourne Cup tomorrow? Here's some last minute frock-spiration via our MidCity Style Space blogger Ally
31 October at 2:16pm
Happy Halloween! (That one day when cobwebs are definitely in style...)
30 October at 3:16pm
HEAD FIRST: Get set for Melbourne Cup with Lovisa's Spring Racing collection!
29 October at 4:13pm
WORK IT OUT: Try MidCity Style Space Blogger Ally's tips for getting Summer fit!
28 October at 4:16pm
Get your race day look sorted with this pretty in pink look from Forever New!
27 October at 3:21pm
MidCity blogger Ally shares her wardrobe Spring cleaning tips - closet overhaul this way >>
24 October at 3:14pm
Weekend lusting: The Trenery leather carry-all - beautifully butter soft Italian nappa leather
23 October at 4:21pm
SAVE THE DATE: Uniqlo officially opens at MidCity Thursday 13 November! Keep an eye out here for more details. See you there!
22 October at 3:44pm
Summer, you're up! Try Jurlique's new Sun Specialist Sunless tanner, specially formulated with Sweet Orange fruit extract to help gently produce a natural, bronzed glow.
21 October at 4:34pm
Tighten up in Lorna Jane's AMY-zing Amy 3/4 tights for only $50 (save $36.99)! Offer ends tomorrow - see in-store for full details
20 October at 5:41pm
SNEAKERHEAD: MidCity Style Space blogger Ally trips through her favourites
17 October at :12:21pm
All the things - MidCity Style Space blogger Ally's October edit
16 October at 10:58am
Shoe for you - slide into these Wittner Shoes favourites for a little slice of summer (fingers crossed)
15 October at 1:21pm
Race day is just around the corner – by now you’ve probably been organising your dress, shoes and fascinator...
14 October at 11:08am
Basic Instinct - right now, grab 2 for $40 at General Pants Co.!
13 October at 2:01pm
Say what? 25% off the second pair at Wittner Shoes right now!
10 October at :9:18am
Suits at the ready! Spring Racing is sorted with this Trenery offer...
08 October at 1:42pm
Get your bod into gear this season with Lorna Jane's latest issue of Active Living, free with any purchase in-store now!
07 October at 1:15pm
GET THE LOOK: Summer's coming! Get set with this matching 2-piece from Witchery
06 October at 10:09am
TREND: join the dots on this pretty playsuit from Forever New
05 October at 11:06am
Feel the bloom this Spring with SHEIKE - pair the Neverland Knit Top with the Tigerlily Pants for a fresh look!
01 October at 12:03pm
Timberlands in any size? You got it - check them out at Culture Kings Sydney
29 September at 12:34pm
Feeling that heat? Get the summer glow without the sting with Substance Blog's 'faux glow' tips
17 September at 11:21am
Box fresh - just dropped Reebok Classics in at Hype DC!
11 September at 10:01am
Get Shorty - Spring ready in Forever New's Jojo High Waist Shorts
06 May at 1:43pm
MET Gala goodness - which look was your favourite?
05 May at 11:21am
Do you agree with Posh? (We secretly do!)
26 March at 3:21pm
IN-STORE: Drop into Rebel MidCity at 12pm tomorrow and meet stars Jessinta Campell and The Biggest Loser Australia's Shannan Ponton!
25 March at 12:01pm
House envy! Just imagine yourself reclining on this couch..
24 March at 11:23am
Fresh week, fresh motivation via Lorna Jane. Take the plunge...
21 March at 10:03am
COMING SOON: These ultimate leather pants from Bardot Australia! Who would love a pair?
20 March at 11:21am
RE-BOOTED: Make a statement in the Witchery Isabel Over The Knee Boot
03 March at 11:51am
Happy Oscars day! What's been your favourite dress so far?
28 February at 2:03pm
Happy Mardi Gras weekend! How are you celebrating?
27 February at 10:31am
Reboot your denim with these new arrivals from G-STAR RAW
26 February at 11:41am
DAY TO DAY - how do you do everyday style? Take a look at our blogger Steph Kramer's picks
16 January at 12:31pm
Our MidCity Style Space Blogger Steph Kramer getting organised with a little help from Forever New
03 January at 1:12pm
Monday fishtail 101 (thanks Wittner Shoes)
20 January at 11:59am
TIP: Try a little understated cool in this crisp white maxi dress from Bardot Australia
02 January at 1:03pm
KITTED OUT - go head to toe this weekend with Culture Kings
01 January at 10:52am
Check out Jurlique Australia's gorgeous Rose Body Oil!
20 November at 12:31pm
Introducing watermeloncrush.com's Steph Kramer, our brand new resident blogger!
02 November at 1:51pm
Summer Essentials: SHEIKE's Hemisphere Top. Grab it in black or Ivory!
01 November at 11:34am
Slip into the weekend in go-anywhere denim shorts from Bardot Australia!
31 October at 12:21pm
TOP IT OFF: Finish off your races outfit with the perfect fascinator from Portmans! Which do you like the most?
25 September at 1:36pm
Are you the Gym Junkie? Take our quiz to find your style and you could WIN* your share in $4500 worth of prizes!
24 September at 3:03pm
Have you found your style yet? Take our quiz and you could WIN* a day at the races, a trip to the Gold Coast and more!
23 September at 10:53am
Get the Sexy And Sassy look at MidCity now!
20 September at 12:31pm
Happy Friday! Is this true for you?
19 September at 4:49pm
Spotted at Virgin Active MidCity: The Old Spice Guy squeezing in a workout!
19 September at 1:20pm
TODAY ONLY: Celebrate 30 Days Of Fashion at General Pants Co. MidCity with 20% off instore, plus a new season looks preview from 5:30pm.
19 September at 11:23am
Find your inner high end glamour with this statement clutch from Bardot Australia
18 September at 12:31pm
Are you the Gym Junkie? Take our Summer Style Quiz and you could WIN* your share of $4500 worth of prizes!
17 September at 10:15am
TREND: Sling a shirt around your waist and pull on some dusty jeans for a little 90’s Nostalgia.
16 September at 1:14am
THE SUIT. Start the week like you mean business with the perfect fitting suit.
13 September at 10:37am
Find your inner Beach Babe with the latest at Sunburn Swimwear
12 September at 1:03pm
Want to know what your style is? Take the MidCity Summer Style Quiz for your chance to WIN* loads of prizes
11 September at 11:24am
Is your style Simply Relaxed? Take our quiz to find out, for your chance to WIN* loads of prizes, including exclusive MidCity coupons!
10 September at 3:21pm
GET THE LOOK: Get Taylor Swift’s prep and classic style!
09 September at 10:14am
12 SUMMER LOOKS: What’s your style? Take our quiz and you could WIN a day at the races, a trip to the Gold Coast, or your share of $1500 worth of MidCity Gift Cards!
06 September at 3:03pm
How do you define your style? Starting next week we want you to tell us – and we might give you a little something in return...
05 September at 3:52pm
TONIGHT! Getting prepped for Lorna Jane Clarkson's book signing at MidCity tonight
05 September at 10:46am
Are you ready for Vogue Fashion's Night Out tonight? Come down to MidCity and meet Lorna Jane Clarkson in-store!
04 September at 2:21pm
TREND REPORT: It’s all about the printed pants. Get the look with these ones from Witchery
03 September at 11:41am
So excited for Thursday’s Vogue Fashion's Night Out! Meet Lorna Jane Clarkson at her book signing on the night. Plus join us for giveaways, exclusive promotions and more.
02 September at 11:46am
Hello Spring! Who’s excited for some warmer weather? So close to some bikini time – find some inspiration at Sunburn Swimwear
30 August at 12:13pm
Weekend wandering – try this slinky black dress from Bardot Australia for your Friday night
14 August at 2:32pm
One purse, 3 ways at Forever New. How would you wear yours?
13 August at 11:46am
The new Lady Gaga single is here! Love or hate it?
12 August at 5:59pm
Love your New Balances? Get ‘em at Culture Kings Sydney – now, to choose a colour…
07 August at 11:21am
Happy 10 Years, The OC! Who used to watch it back in the day?
06 August at 11:46am
This week's #inspiration: Walk into that room like you’re a VIP
02 August at 11:13am
Lindsay Lohan’s latest, The Canyons is out today! Do you think she can make a comeback, or is she done?
07 August at 10:34am
Happy 10 Years, The OC! Who used to watch it back in the day?
17 June at 2:03pm
The Dali Lama is in town for the Young Minds Conference! What would you ask him if you ran into him?
14 June at 11:20am
Need a lazy weekend brekkie idea? Try these ones from Lorna Jane
13 June at 12:41pm
Who’s caught a movie at the Sydney Film Festival so far? A few more days left – check out the schedule
07 May at 2:12pm
Need a few tips? Here’s our gift hit list for this Sunday
06 May at 12:32pm
Little luxuries - try a little mother/daughter pampering this Mother's Day...
03 May at 11:21am
Meet Steph from watermeloncrush.com, one of our resident bloggers! Watch to see what makes her style tick.
08 April at 1:05pm
PRETTY IN PAISLEY – get the look with Witchery
04 April at 12:01pm
Have you joined the MidCity Style Club yet? Loads of exclusive offers, sales, events and more
19 March at 1:14pm
Carrie Bradshaw knows what’s important. Do you agree?
18 March at 11:21am
Get inspired to MOVE with Lorna Jane
15 March at 1:43pm
Had a grueling week at work? Remember:
14 March at 2:13pm
Have you visited Kathmandu yet? Head to the Lower Ground level at MidCity for their huge range of adventure apparel
13 March at 10:45am
Happy Hump Day – here’s a little something to help you through it
12 March at 11:56am
Introducing Zoe Wittner Design, Wittner Shoes' eite range of all-leather heels! Do you love it?
11 March at 12:04pm
In a Mondaze? Some food for thought!
08 March at 12:34pm
CAFFE DANTE HAPPY HOUR: Drop into Level one right now for $5 drinks, including beers, in house wines and house spirits! Happy Friday
07 March at 1:24pm
Join Lululemon Athletica MidCity TONIGHT for some urbanasana
06 March at 11:03am
Meet Steve Aoki at Culture Kings this Thursday
05 March at 2:03pm
Wild At Heart – loving these Lara leopard print boots from Forever New
04 March at 1:03pm
Mondays…wish we could've slept in! How about you?
28 February at 12:34pm
Take a look at G-Star’s latest collection, in-store at MidCity now!
27 February at 11:24am
MAKEOVER GIFT CARD: We have our winners! Big congratulations to...
26 February at 1:01pm
Audrey Hepburn - effortlessly stylish.
25 February at 11:21am
Take a look at Peter Alexanders latest collection 'African Dream'!
21 February at 12:37pm
Last chance to to WIN a $250 MidCity Gift Card to go towards a makeover like Belinda’s!
20 February at 11:21am
WIN: Want a makeover like Rachel? To win a $250 MidCity Gift Card...
19 February at 11:45am
WIN: We’ve got a $250 MidCity Gift Card up for grabs so you can get a makeover like Robert!
18 February at 12:58pm
WIN: Win a $250 MidCity Gift Card to go towards a makeover like Georgia!
15 February at 2:06pm
WIN: Want a makeover like Natalie? Email firstname.lastname@example.org and tell us in one sentence why you would love to win a $250 MidCity Gift Card
14 February at 11:32am
Happy Valentine's Day! Are you feeling the love today?
13 February at 12:01pm
Need to grab a last minute Valentine’s Day present? Take a look at our gift guide
11 February at 12:34pm
Get fruity this Monday. Want a bite?
08 February at 12:13pm
Try a book this weekend...do you agree?
07 February at 4:03pm
Love yourself this Valentine’s Day with 2 for $50 Inspirational Singlets from Lorna Jane!
07 February post at 1:06pm
Just in at Witchery. Like it?
06 February at 12:32pm
Show your love this Valentine's Day with Peter Alexander Sleepwear!
05 February at 3:01pm
Mmm - it's World Nutella Day! Hands up who'll be celebrating with a little dip?
05 February at 11:21am
JUST IN: Suit sale at 3 Wise Men - get onto it!
04 February at 12:01pm
Start the week fresh with Lorna Jane's 7 Days of Clean Eating! Who's in?
31 January at 11:56am
Get some white heat at POLITIX
30 January at 12:14pm
Happy hump day! Who’s dreaming about a bit of this mid-week?
28 January at 9:23am
Yes, we’re open today! Drop in 11am – 5pm
25 January at 2:34pm
Australia Day long weekend is here! What will you be doing?
24 January at 12:56pm
It’s almost back to school time! Grab some black staple shoes at Hype DC
23 January at 11:26am
Need to grab a quick pressie? Give the gift of choice with one of our MidCity Gift Cards
22 January at 12:32pm
JUST IN: Check out what’s new at Rodd & Gunn!
21 January at 11:43am
Mondaze…who’s feeling it? Remember:
17 January at 11:56am
Have you heard? Grab them at Wittner now!
15 January at 12:13pm
Shop Forever New's sunglasses range in-store now!
14 January at 12:46pm
Get nautical with Peter Alexander Sleepwear's latest range!
11 January at 1:06pm
Happy Friday! Feeling the love today – are you?
08 January at 11:41am
Want to kick that bod into gear for 2013? Try out one of the classes at Virgin Active Australia!
07 January at 12:14pm
Monday (again) – ‘Like’ if you’re feeling a little like this today!
03 January at 3:44pm
Here’s to summer! Check out our hit list of what’s hot.
03 January at 11:06am
Kathmandu Stocktake Clearance Sale up to 70% off original prices!
24 December at 9:51am
Got a last minute gift to grab? Don’t worry – we’re open today 9AM-6PM
21 December at 10:45am
Need a last minute Christmas party dress/gift? Find it at Forever New
20 December at 3:13pm
CHRISTMAS ADVENTURERS: Kathmandu is offering up to 60% off a huge range of gear
20 December at 10:21am
LAST CHANCE: enter to WIN 1 of 5 makeovers worth $500!
19 December at 2:37pm
Happy Hump Day – a little mid-week pick me up
19 December at 10:43am
Celebrate Wittner's huge end of season sale!
18 December at 11:53am
Stuck for gift ideas? We’ve got you sorted with our last minute gift guide.
17 December at 12:34pm
Love Blake Lively’s style? Get it with MidCity
14 December at 10:43am
Peter Alexander Girls Set $49.90
13 December at 11:13am
Knocking out all your Christmas shopping? Wrap it all up the same day with our Gift Wrapping Service!
12 December at 12:02pm
How does a $500 makeover on MidCity sound?
10 December at 11:59am
We’ve extended our trading hours so you can squeeze in that extra Christmas shopping!
07 December at 2:03pm
Go for a pop of colour this Christmas - check out our Gift Hit List!
06 December at 12:09pm
Check out Natalie’s makeover at MidCity!
05 December at 12:26pm
Grab your copy of Style Space Magazine in-centre today!
04 December at 3:12pm
Over the weekend Young Money star Tyga popped into Culture Kings Sydney to grab some gear for his tour!
04 December at 11:46am
Hot hot heat – ice, anyone?
03 December at 11:23am
Do you want to WIN a makeover for this party season? We’re giving away 5 MidCity lunchtime makeovers worth $500!
30 November at 2:13pm
Have you seen Natalie’s lunchtime makeover yet? You could WIN one of your own – keep your eyes peeled…
27 November at 12:31pm
Christmas is coming early to Wittner Shoes! From this Thursday, Witter's taking 50% off selected styles - hop to it!
26 November at 2:17pm
MidCity has an online magazine!
23 November at 3:15pm
Weekend treat – do you like this?
22 November at 12:31pm
Take a look at Forever New's latest collection, ‘Club Tropicana’!
21 November at 12:43pm
Perfect wardrobe – yes/no?
20 November at 1:13pm
Introducing Nashi Home, MidCity’s newest store!
19 November at 11:23am
Here’s a little inspiration to kick off your Monday
16 November at 3:02pm
Hello weekend – we think it’s time for some breakfast in bed…agree?
15 November at 1:46pm
SALE: Hit up Wittner Shoes for their $99.95 or less sale! Starts today so get in quick
14 November at 12:46pm
Want to get that body into gear for summer? Take a look at our Virgin Active timetable for this week:
12 November at 11:31am
JUST IN: Take a look at the great new pieces at Lululemon Athletica!
09 November at 2:14pm
Hello weekend - who wishes it were this kind of weather right now?
08 November at 1:32pm
In times of doubt, think:
07 November at 1:56pm
Check out one of the lucky winners of a $250 MidCity Gift Card from today's cupcake giveaway!
07 November at 11:07am
It begins! Head down to MidCity right now and receive your FREE cupcake. Pick a lucky one and you could WIN a $250 MidCity Gift Card!
06 November at 11:24am
GIFT CARD GIVEAWAY: This Wednesday we’re giving away 900 cupcakes in centre, but that's not it…
02 November at 1:03pm
SUIT UP: Need to sharpen up in a hurry this Spring Racing season? Get yourself sorted at Politix
01 November at 11:27am
TIP: Add some pop to your outfit with a slash of nail colour. Would you try this?
31 October at 12:34pm
Zanita gets sneaker-happy
30 October at 2:21pm
Summer, we’ve got our eye on you…who’d like to munch on one of these today?
29 October at 11:16am
A little Monday food for thought – ‘Like’ if you agree!
26 October at 12:03pm
Shine By Three does her 1-2-3 of hats for this season
25 October at 11:23am
Rodeo Show and Wittner Shoes want to dress you for Spring Racing! Want to WIN?
23 October at 12:11pm
Want to win a $200 Forever New gift card? Get Instagramming!
20 October at 12:36pm
Zanita takes on THE ELEMENTS
19 October at 12:01pm
What style rules do you like to break? Check out Zanita's:
18 October at 11:21am
Take a look at 3 Wise Men's new Spring/Summer range, in store now!
17 October at 3:54pm
Want to WIN one of these bags? Simply tell us ‘Which celebrity bag would you like to dig through and why?’.
17 October at 11:21am
Take a look at Zanita's deserted island outfit. What's yours?
16 October at 12:36pm
Zanita has her eye on summer - take a look at these beach essentials...
15 October at 11:42am
One trench, 3 ways - take a look
12 October at 12:56pm
BLOGGER TAKEOVER: Please meet photographer/blogger Zanita, who will be bringing you style news, tips and tricks for the next week!
11 October at 10:34am
You could WIN one of these bags filled with this season's summer essentials!
09 October at 11:27am
THE SHOES HAVE IT: Take a look at what Shine By Three picked up at MidCity
08 October at 1:34pm
Shine By Three's Margaret Zhang on breaking the style rules
05 October at 12:03pm
"With the amazing weather recently, I've started a hunt around Sydney for some perfect and easy throw-on shirts..."
03 October at 4:02pm
Take a peek at Shine By Three's first fashion buy
03 October at 2:11pm
STYLE NIGHT: Head into Portmans tomorrow where the Grazia team will run you through all the rules for race-wear dressing!
02 October at 12:43pm
BLOGGER TAKEOVER: Introducing Shine By Three's Margaret Zhang into the fold...
01 October at 12:16pm
What's your deserted island outfit?
28 September at 11:53am
Going away this long weekend? We have all your getaway essentials
27 September at 1:43pm
Frontrowsuit.com's Liam McKesser shares his favourite online hits! What are yours?
26 September at 1:04pm
ONE TRACK MIND: Frontrowsuit.com's Liam McKesser takes you through everything you need to know to get kitted out for Spring Racing
25 September at 12:35pm
Head into Wittner Shoes for their 100th mid season sale! It kicks off this Thursday
24 September at 11:46am
Introducing Frontrowsuit.com's Liam McKesser, the next of our bloggers bringing you style news exclusively for MidCity!
21 September at 2:21pm
If you're going to hit one trend up this summer, make it the graphic tee (thanks Theyallhateus)
19 September at 12:46pm
Seen our bloggers around town lately?
18 September at 3:12pm
Pretty Woman as style inspiration - do you agree?
18 September at 10:53am
What's Elle from Theyallhateus's movie style inspiration?
17 September at 2:04pm
Tash and Elle from Theyallhateus take us through one of this season's major trends: COLOUR.
13 September at 12:26pm
Tash and Elle from Theyallhateus take you on a whirlwind tour of their day at MidCity
12 September at 1:56pm
Heads up - pop into Rodeo Show right now for some cheeky afternoon tea time
11 September at 10:41am
Theyallhateus's Tash and Elle show us how to work one of this season's essentials: The Shirt!
10 September at 2:16pm
DAY IN THE LIFE: Th Theyallhateus girls hit up MidCity for the day – take a look at what they got up to
10 September at 11:45am
GET BLOGGED: Introducing Sydney’s finest, blogging exclusively for MidCity!
07 September at 1:29pm
Thanks to everyone who came down last night for some photobooth action!
06 September at 7:17pm
The gorgeous Brittany Cairns from The Voice doing an acoustic set at Diva for VFNO
06 September at 6:42pm
Get snapped right now for your chance to WIN a $500 Gift Card! Plus loads of freebies, offers and more
06 September at 12:15pm
TONIGHT: Vogue Fashion's Night Out at MidCity is going to be HUGE!
05 September at 11:14am
Are you ready to get your shop on for Vogue Fashion’s Night Out?
04 September at 10:36am
Life Without Andy is shooting exclusively for MidCity at Vogue Fashion's Night Out, Sydney this Thursday - get snapped to go in the draw to WIN a $500 MidCity Gift Card!
03 September at 11:23am
Vogue Fashion's Night Out, Sydney hits this THURSDAY!
02 September at 10:34am
Happy Father's Day everyone! Hope you're having a great one
28 August at 11:34am
Gotten your Father's Day shopping done yet? Head to 3 Wise Men and nab this deal
25 August at 12:15pm
Take the weekend and run with it – get moving with a little help from Lorna Jane!
24 August at 11:43am
Get your Father's Day shopping started with these goodies from Lululemon Athletica!
23 August at 3:13pm
Big thanks to everyone who came down yesterday and enjoyed a gift card and cupcake!
22 August at 1:16pm
Cupcakes are going FAST! Hurry down and grab a cupcake & MidCity Gift Card right now
22 August at 12:35pm
GIFT CARD GIVEAWAY: We're giving away MidCity Gift Cards + cupcakes TODAY from 11am! Come down and grab yourself one
21 August at 11:47am
GIFT CARD GIVEAWAY: Come down TOMORROW for your free cupcake and MidCity Gift Card, valued up to $100!
20 August at 12:56pm
Monday Motivation – wish we were here! Who’s dreaming of an island getaway?
19 August at 2:34pm
It’s all about sandals for Spring at Witchery – get yours now!
17 August at 3:47pm
Hair need a touch up for the weekend? Get a shampoo, condition, massage and blow dry for only $35 at Karl Azzi!
14 August at 3:25pm
STYLE ICON: Audrey Hepburn. Her flawless elegance has been charming people for generations
13 August at 4:03pm
Drop into Virgin Active MidCity tomorrow for a seminar with Olympic rower Dan Collins!
11 August at 10:57am
Had a long week at work? Why not grab yourself a relaxing massage at Leah’s Waxworks – level 1, MidCity
09 August at 11:23am
JUST SAYIN’: ‘Like’ this if you need one too:
08 August at 1:56pm
Feel the need for a shoe collection to rival Christina Aguilera’s? Pop into Wittner for your fix!
07 August at 12:31pm
Tough it out in hardened boots from Industrie!
06 August at 12:41pm
Who’s feeling a little like this on a Monday?
04 August at 11:21am
Check out Smiggle's new interchangeable watch! Mix and match those colours however you like...
03 August at 12:14pm
Weekend, here we come! Here’s a tune to get it started…
02 August at 12:39pm
Feeling Olympic-guilted into hitting the gym tonight? Check out all the classes on at Virgin Active today
01 August at 11:54am
Take a look at these fresh new sneakers from Hype DC!
31 July at 10:16am
Jennifer Lopez tried on this glamour jumpsuit for size. Tell us, love or hate?
30 July at 10:26am
Kick off your week with a mini-workout (via Lorna Jane) - go!
27 July at 9:46am
It’s officially Olympics Opening Ceremony time tomorrow! Will you be watching, or have those pastoral scenes deterred you?
26 July at 10:34am
JUST SAYIN': Words to live by – agree?
25 July at 4:46pm
Summer, we’ve got our eye on you – who’s hanging for some heat already? Here’s the latest from Sunburn to get you started…
25 July at 9:53am
Wednesday – we’re halfway there! Who’s feeling a little like this right now?
24 July at 5:01pm
We’ve gotta say, Ryan Gosling can sure work an outfit. ‘Like’ this if you’d like him to get all ‘The Notebook’ on you…
24 July at 10:47am
FREE YOGA! Yeah, we said it. Come down to Lululemon Athletica MidCity from 6:30pm for a 1 hour session
23 July at 4:24pm
'Like' this if you agree!
23 July at 11:04am
Ladies, it’s back: The Bras N Things Complete Comfort bra! Get it now in-store
22 July at 12:18pm
Finish this sentence: Sundays are for...
21 July at 11:34am
Shopping can be a bit of a marathon – take a break and grab a coffee and cake at Caffe Dante, Level 1 at MidCity
20 July at 3:45pm
GET THE LOOK: Grab Olivia Palermo's streamlined style!
20 July at 11:13am
The Dark Knight Rises has finally hit! Seen it yet?
19 July at 3:44pm
‘Like’ if you need one of these this winter!
19 July at 9:53am
Check out Trenery's bold prints and block colour in their latest campaign?
18 July at 4:20pm
Happy hump day! ‘Like’ if you need a little something like this to get you through the rest of the week
17 July at 3:51pm
Get smart with the latest from Connor!
17 July at 11:22am
Okay, time to weigh in: Kim and Kanye – yes or no?
16 July at 3:19pm
Yes, it’s happening – The Shire debuts tonight. Watching it or staying away?
16 July at 11:18am
Something a little sweet for your iPhone from Forever New!
15 July at 10:38am
Want to snag your Big Day Out tickets first? General Pants Co. is holding a pre-sale tomorrow morning from 8am, including a live set from one of the BDO bands!
13 July at 10:12am
Get your hair looking great this weekend – drop into Karl Azzi for a $35 wash and blow dry. Bargain!
12 July at 4:20pm
Go on, be honest – who’s read ’50 Shades Of Grey’? Love or loathe?
12 July at 10:37am
JUST IN: Our hit list of what’s hot right now at MidCity!
11 July at 12:27pm
Happy hump day – wish we were here right now! ‘Like’ if you do too
10 July at 3:16pm
It's GAME ON at Lorna Jane! Grab this free hi-tech mesh singlet with purchase now at MidCity (see in-store for details)
10 July at 10:24am
Everyone’s got one – tell us, which one’s your favourite Olsen; Mary-Kate or Ashely?
09 July at 11:14am
GET THE LOOK: MIRANDA KERR. Go effortless and chic in your day-to-day like Mrs. Bloom!
08 July at 12:48pm
Need a little help navigating MidCity? Grab our Shopper Guide app – special offers, Style Club, services and more!
07 July at 11:34am
Weekend workout! Tell us, what do you eat pre or post exercise?
06 July at 10:16am
Just Dropped: The Adidas Sneeker - grab it at Hype DC now
05 July at 4:07pm
JUST SAYIN': 'Like' if you agree!
05 July at 10:24am
TREND ALERT: Pastels at Diva! What's your sugar rush of choice?
04 July at 12:06pm
Want to record your own alarm sound? You can do it with the new Smiggle talking clock! Get yours instore now!
03 July at 3:51pm
The latest from Lana Del Rey - hands up who's a fan?
03 July at 10:11am
Rug up with the latest of Peter Alexander's mid year sale - up to 50% off selected women's sleepwear styles!
02 July at 3:26pm
Who's on struggle street today? 'Like' this if you agree!
02 July at 11:26am
Rihanna decks herself out in head to toe red – tell us, hot or not?
27 June at 3:49pm
Introducing the new Herbal Recovery range from Jurlique.
26 June at 11:00am
Trend Alert: Pastels are making a comeback at Forever New.
25 June at 9:42am
Guys, do you have a formal coming up? Head to Rembrandt and save $35 off suit hire!
24 June at 8:30am
Ditch the daggy sweats - be inspired by the latest active wear from Lorna Jane.
23 June at 9:30am
Don’t miss out: 50% off all sale items at G-Star Raw.
22 June at 8:32am
Sale Alert: Now’s the time to get up to 70% off at Sheike.
21 June at 12:00pm
Can’t resist a good sale? Head to Witchery and get 50% off full price knitwear!
20 June at 11:04am
Trend Alert: Neon, nautical and floral clash with classic navy and white in Portmans’ new collection.
19 June at 12:26pm
Who’s up for a complementary yoga session at Lululemon Athletica Mid City?
It’s on from 6:30pm tonight and there’s no need to sign up.
18 June at 1:15pm
Style Tip: Pair classic pearls with spikes and skulls for an edgy, unexpected twist.
17 June at 10:45am
Style Tip for Gents: Longer length jackets work best over a slim tailored suit or sleek denim for strong, masculine lines.
16 June at 11:12am
Trend Alert: Bardot says it’s all about floral. ‘Like’ if you agree!
15 June at 9:12am
Stay warm and cosy with 20% off storewide at Peter Alexander Sleepwear.
14 June at 11:12am
Style Tip: Check out these looks using silk from Oxford Shop.
12 June at 9:34am
Just released: Adidas’ latest shoe design from Hype DC.
11 June at 10:34am
Looking for your next fashion fix? We’ll be open from 11am today!
10 June at 8:45am
It's Wittner's birthday! To celebrate 100 years of the most amazing EOS sales, Wittner are throwing their best ever!
9 June at 11:12am
Head in-store today for your chance to become a Lorna Jane VIW member and score special offers, discounts and more!
8 June at 1:14pm
Designer denim is now on sale at G-Star Stores Australia.
7 June at 12:23pm
Good news: the Blues are coming to MidCity in just over an hour!
6 June at 11:13pm
Tomorrow at 2pm, all 17 members of the NSW State of Origin team will be at Rebel Sport for an in-store signing.
5 June at 2:52pm
Trend Alert: Soft tailoring is a perfect way to complete your outfit this winter.
4 June at 11:34am
Here’s a little Pinterest inspiration from Diva.
3 June at 11:34am
Sale Alert: Take up to 50% off selected styles at Bardot!
2 June at 11:34am
Want to channel Kate Moss’ casual cool vibe? Head into Sunburn and get her look today!
1 June at 9:15am
Rembrandt Exclusive: Suit + Shirt + Tie = 30% Off
31 May at 10:53am
Sale Alert: Up to 50% off at Sheike!
30 May at 10:53am
Sale Alert! This gorgeous fold over ankle bootie is an absolute steal at just $19.95 at Portmans!
29 May at 11:44am
Sale Alert! Ladies, now’s the time to stock up at Frat House Australia
28 May at 9:16am
We love these cute socks from Peter Alexander!
27 May at 9:11am
If you need a bit of motivation to get off the couch, here’s a few words from Lorna Jane.
26 May at 9:22am
G-Star’s new Midnight collection has landed.
25 May at 10:12am
Need to stress less? Lululemon Athletica will show you how (and it may even involve chocolate!)
24 May at 9:11am
It’s time to shop at Portmans! Their end of season sale features lovely pieces (like this mohair blend jumper, reduced to $59.95).
23 May at 9:21am
MidCity Exclusive: Head to our Diva store this week to check out the diva mirror – plus you can win a heap of daily prizes!
22 May at 9:14am
Saddle up ladies! Wittner’s got long leather boots for $199!
21 May at 9:14am
What do Jessica Alba, Leighton Meester and Nicky Hilton have in common?
20 May at 9:14am
Diva says: Layering isn’t just for clothes!
19 May at 1:54pm
The chill in the air makes perfect weather for lounging around in a onesie.
18 May at 10:14Am
Top tip: Avoid dry skin by investing in a good moisturiser.
17 May at 1:23pm
Late night shopping? Head to Frat House Australia for a fashion pick n’ mix.
16 May at 11:44am
Gentlemen: Take 25% off everything at 3 Wise Men. Hurry – sale ends Sunday.
15 May at 9:34am
Sale Alert: Take a further 40% off already reduced sale items at Forever New.
14 May at 8:15am
Trend Alert: Pair acid brights with textured lace and leather for an electrifying look from Bardot Australia. Love or hate?
13 May at 8:30am
Happy Mother's Day to all our fab, stylish Mums!
12 May at 8:15am
Give Mum the ultimate hair makeover for $150 at Karl Azzi!
11 May at 9:15am
Spoil you... Reward Mum! Selected coats $149 – plus receive a 10% bonus from any purchase to use on your next visit at SHEIKE!
10 May at 3:03pm
Does your Mum love being active? Head to Lorna Jane and grab her a gift she’ll love!
9 May at 10:24am
Sale Alert: Grab 25% off knitwear, outwear and handbags at Witchery – just in time for Mother’s Day!
8 May at 10:14am
Style Tip: Pair this gorgeous necklace with jeans, a white t-shirt and a blazer for some casual chic!
7 May at 9:02am
The lovely staff at Lululemon Athletica Mid City show us how to wear the Vinyasa scarf!
6 May at 8:00am
Trend Alert: Patterned nails. Would you wear it?
5 May at 8:15am
Style Tip: Going out tonight? Add a splash of DKNY for an instant pick-me-up!
4 May at 1:45pm
The Career Woman: Efficient, effective and to-the-point, the Career Woman knows exactly what she wants and will stop at nothing to get it.
3 May at 3:12pm
The Lady of Luxury: Wrapped in fur coats, jewel tones and rich fabrics, the Lady of Luxury appreciates the finer things in life.
2 May at 10:41am
The Free-Spirited Mum: Embracing warm tones, natural fabrics and the relaxed fit, the Free-Spirited Mum is down to earth with just a touch of the bohemian.
1 May at 11:12am
The Sport Star Mum: Physically active, health conscious and always on the move, the Sporty Mum knows that strong is the new sexy.
30 April at 5:15pm
The Trendy Mum: On-trend, in-vogue and fashion forward, the Fashionista Mum always knows what’s hot and what’s not.
29 April at 12:41pm
Don’t know what to get Mum for Mother’s Day? Don’t worry - we’ve got a few gift ideas up our sleeve... Keep tuned!
28 April at 2:31pm
Get Booty-licious with Wittner’s $100 boot sale!
27 April at 1:41pm
What’s your winter essential?
26 April at 11:00am
Did you meet Peter & his Mum today?
25 April at 1:00pm
Sale Alert! Valid today only at MidCity
25 April at 8:00am
Itching to shop? We’re open from 1pm today!
23 April at 11:12am
Trend Alert! Modern Monochrome is the way to go for classic chic.
22 April at 9:34am
Want to indulge in some retail therapy but can’t decide where to go? Download our phone app and you’ll never be left wondering!
21 April at 12:02pm
We can’t wait for Splendour in the Grass! Who’s going and what are you going to wear?
20 April at 1:22pm
Guys, this style tip’s for you! Head into Industrie to grab yours before your next road trip!
19 April at 10:45am
Here’s one for the Diva lovers out there. Enjoy!
18 April at 9:31am
Sleep in and slip into something more comfortable... Like sweatpants and a hoodie from Frat House Australia.
17 April at 10:24am
Channel your inner Gossip Girl with this gorgeous coat from Forever New. You like?
16 April at 08:17am
Guys, radiate cool and stay warm with a wool blend OSANNE jacket and contrasting shirt.
15 April at 11:25pm
Having a lazy day? Sometimes there’s nothing better than curling up with a good book and a cup of tea.
14 April at 08:38am
Quentin Bryce is Australiaís most stylish woman according to the Herald Sun.
Who do you think should be #1?
13 April at 15:27pm
It’s Friday the 13th! What spooky things have happened to you on a freaky Friday?
12 April at 11:18am
Are you in this photo? Congratulations! You’ve won our Be A Cover Star Competition!
11 April at 08:41am
Top tip: This bold necklace from Diva is the perfect way to add a tribal touch that you can wear at work and at play!
10 April at 09:45am
Bardot Australia asks: Who wore it better? Diane Kruger or Kate Bosworth?
09 April at 11:41am
Sale alert: up to 50% off at SHEIKE.
08 April at 10:05am
Easter eggs or hot cross buns – what’s your favourite Easter treat?
07 April at 11:15am
Sale alert! Buy 1 Get 1 Free at Frat House Australia!
06 April at 11:05am
Happy Easter Everyone! Hope you’re all enjoying the break!
05 April at 15:42pm
Going somewhere? Pick up one of these cute travel bag from Peter Alexander!
03 April at 11:05am
Hype DC proves that you don’t have to sacrifice style for comfort! These cute Vans are right on-trend with the Navajo inspired print and multi-coloured charm. ‘Like’ if you’re thinking of grabbing a pair!
02 April at 09:23am
Check out the women’s lookbook by General Pants Co. Try teaming retro raglans with printed pants and a textured cardi for an updated, casual look.
01 April at 09:47am
Treat yourself to more than just chocolate this Easter with Wittner’s egg-cellent mid-season sale!
Hop in-store before stock runs out!
31 March at 09:35am
Look effortlessly urban chic in these new arrivals from G-Star Raw. What do you think of the look?
30 March at 15:30am
Need to pick up some everyday wardrobe classics? Pick up 2 simply sophisticated pique polos from Trenery and pay just $70.
29 March at 07:20am
Ladies, join Lorna Jane tonight from 5pm-9pm for the launch of their new website and receive exclusive offers, discounts and in-store goodies!
28 March at 10:30am
Sale Alert! Buy any 2 items get 25% off, or buy any 4 items get 50% off at Frat House Australia!
27 March at 10:07pm
Loving the lace? Shop Mila Kunis’ ladylike look at Forever New!
26 March at 08:57pm
Take 5 with a delightful coffee and cake for just $6.50 from Caffe Dante!
25 March at 14:33pm
Surf Dive ‘n’ Ski want to know: which colour would you rock?
24 March at 14:30pm
Don’t forget to share your cover shot with your friends to increase your chances of winning!
23 March at 10:05am
Missed out on our photo shoot yesterday? Cheer up – it’s on again today until 7pm!
22 March at 11:55am
Discover the delights of MidCity with an exclusive VIP event offering great 1 day only specials!
20 March at 11:01am
Want 25% off storewide at Rodd & Gunn? Simply shop at MidCity this Thursday to receive this, plus many more fantastic specials at our VIP Day!
19 March at 2:30pm
THIS THURSDAY ONLY AT MIDCITY: Receive 15% off at Wittner Shoes, Jurlique, Forever New, General Pants Co. and Peter Alexander Sleepwear!
‘Like’ if you’re excited to shop!
18 March at 3:00pm
SNEAK PEEK: Head to MidCity this Thursday to get 15% – 25% off General Pants Co., Rembrandt, Table Eight + more!
PLUS enter our Be a Cover Star competition for your chance to win a $500 MidCity gift voucher!
17 March at 3:00pm
Guys, kick off the weekend with this pair of sweet new Calix hightops from POLITIX.
Coupled with denim and a plain white T, they’re all you need for a relaxed, old-school look.
16 March at 9:57am
Stay on trend with these new Autumn arrivals from Rodeo Show.
What’s your top style tip this season?
14 March at 5:07pm
Sale Alert: Get your dose of genuine American denim for just $20 at Frat House Australia!
Hurry – this sale’s on for 6 days only!
9 March at 09:49am
TREND ALERT: Look fab in faux fur and receive 20% off at Bardot!
8 March at 13:17pm
TODAY ONLY: Rebel Sport are giving their season pass members 20% off all women’s clothing and footwear!
7 March at 15:55pm
Pick up any 2 items from Witchery’s new Autumn/Winter collection and receive a 3rd item, FREE!
15 March at 3:53pm
Stock up on some sexy new undergarments and pick up 2 bras for $40 at Bras N Things.
6 March at 12:07pm
Sale Alert: Grab everything from scissors to stickers at Smiggle's SUPER-SIZED sale! Plus, spend $25 or more and you’ll get a huge 60% off selected items! Hurry - sale ends this Sunday!
5 March at 11:40am
Look effortlessly sleek and chic with these fabulous new arrivals from Bardot!
Plus you can win 1 of 3 $250 vouchers just by voting for your favourite look! Head to the Bardot Australia Facebook page for details.
13 March at 9:23am
Want 15% off the latest looks from Forever New? We’ll do you one better and give you 15% off STOREWIDE!
Offer valid only at our exclusive VIP Event, next Thursday 22 March. What have you got your eye on?
4 March at 2:45pm
Sale Alert: Head to Frat House for some sweet new threads and receive a huge 40% off!
12 March at 9:03am
Love the latest Peter Alexander Sleepwear collection? Be at our VIP day on Thursday 22 March to get 15% off storewide!
‘Like’ this status if you love this look!
3 March at 3:36pm
Looking to escape the dreary weather? Come and visit the crew at TS14+ and score 30% - 50% off selected styles, plus receive a FREE scarf with any full price purchase!What do you like to do when it’s raining out?
11 March at 8:30am
SPECIAL OFFER: Grab any 2 full price items and get 1 free at Equip!
2 March at 2:44pm
Here’s a special deal for all our MidCity fans: Update your work look with a new suit jacket and pants or skirt from Table 8 and pay just $199! Check out the collection in store to start mixing and matching today!
10 March at 14:30pm
Don’t get left out in the cold – wrap yourself up in a stunning new jacket from Portmans and get $50 off!
1 Mar at 20:52
Need some new gym gear ladies? Good news! You’ll be rewarded with $15 off some brand new activewear when you trade in 3 of your old gym clothes at Lorna Jane! See in store for details and to check out the latest range!